Archives for May 2009

Observing Memorial Day

“Love is so much more than Just a Dream.”

Memorial Day in the United States is a federal holiday observed on the last Monday of May each year to honor military men and women who have died in service.

Started after the U.S. Civil War, but was not taken into further consideration until after World War I, it was originally called Decoration Day.

Photo by Defensor Fortis via Flickr.

There are usually parades, barbeques and other activities held to honor the public holiday. It is typical to find Americans at the beach, in public parks, shopping or taking mini-vacations to visit friends across the three-day weekend.

Below is a copy of the actual Order written by John A. Logan:

General Orders No. 11, Grand Army of the Republic Headquarters.

I. The 30th day of May, 1868, is designated for the purpose of strewing with flowers, or otherwise decorating the graves of comrades who died in defense of their country during the late rebellion, and whose bodies now lie in almost every city, village and hamlet churchyard in the land. In this observance no form or ceremony is prescribed, but Posts and com­rades will, in their own way arrange such fitting services and testimonials of respect as circumstances may permit.
We are organized, Comrades, as our regulations tell us, for the purpose among other things, “of preserving and strengthening those kind and fraternal feelings which have bound together the soldiers sailors and marines, who united to suppress the late rebellion.” What can aid more to assure this result than by cherishing tenderly the memory of our heroic dead? We should guard their graves with sacred vigilance. All that the consecrated wealth and taste of the nation can add to their adornment and security, is but a fitting tribute to the memory of her slain defenders. Let pleasant paths invite the coming and going of reverent visitors and fond mourners. Let no neglect, no ravages of time, testify to the present or to the coming generations that we have forgotten as a people the cost of a free and undivided republic.
If other eyes grow dull and other hinds slack, and other hearts cold in the solemn trust, ours shall keep it well as long as the light and warmth of life remain in us.
Let us, then, at the time appointed, gather around their sacred remains, and garland the passionless mounds above them with choicest flowers of springtime; let us raise above them the dear old flag they saved; let us in this solemn presence renew our pledge to aid and assist those whom they have left among us a sacred charge upon the Nation’s gratitude—the soldier’s and sailor’s widow and orphan.
II. It is the purpose of the Commander‑in‑Chief to inaugurate this observ­ance with the hope that it will be kept up from year to year, while a survivor of the war remains to honor the memory of his departed comrades. He earnestly desires the public press to call attention to this Order, and lend its friendly aid in bringing it to the notice of comrades in all parts of the country in time for simultaneous compliance therewith.

III. Department commanders will use every effort to make this Order effective.

By Command of:
John A. Logan
Commander in Chief May 5, 1868


A few recipies and drink suggestions below to follow:

Get cooking here.

Drinks with military names: Army Green , Army Ranger, Army Special , Atomic Submarine ,Bill’s Sweet Surrender, Blue Marine , Chocolate Soldier, Civil War , Dead Nazi, Forget-Me-Not , Navy Seal , Nuclear submarine, Poppy Cocktail, Screaming Dead Nazi Digging For Gold, Sherman Tank , The Army John , Thirsty Marine , Unknown Warrior ,Victory, Warday’s Cocktail, Warrior Cocktail  and World War II.

Happy Memorial Day everyone :)

Asthmatic Vader, screwball Earhart & Ben Stiller all Battle for the Smithsonian in D.C.

It’s the weekend, jump for joy!

Night At the Museum. Courtesy of 20th Century Fox.

Cowboys, Roman soldiers and Darth Vader oh yes!

Amelia Earhart: [in awe] Great Gatsby!

Ben Stiller, Ricky Gervais, Owen Wilson and Steve Coogan are back in Night at the Museum 2: Battle of the Smithsonian.

General George Armstrong Custer: Any questions
[Sacajawea raises her hand]
General George Armstrong Custer: [Mumbles her name]
Sacajawea: That is not my name.
General George Armstrong Custer: Sacajamea?
Sacajawea: No.
General George Armstrong Custer: Sac, Sack-in-a-box?
Sacajawea: No.
General George Armstrong Custer: Cinco De Mayo. Mission Accomplished

Night At the Museum 2. Courtesy of 20th Century Fox.

Relishing in its success from 2006, the new film sets Larry Daley (Stiller) returning to visit the Museum of Natural History(v1) (consequently my favourite place in Washington D.C., but in the film, the Museum of Natural History we are discussing is the one in New York City) to find out the Museum of Natural History(v2) is closed for renovations and Larry’s old friends are being moved to the Federal Archives at the Smithsonian Institution. Soon after he gets a frantic phone call from Jedediah (Wilson) urging him to come save the gang of exhibits from Ahkmenrah’s (Rami Malek) older, and crazy brother, Kah Mun Rah (Hank Azaria).

New foes include: Al Capone, Ivan IV of Russia, Kah Mun Rah and Napoleon the I of France.

Alan Silvestri composed the music (The Polar Express) and Shawn Levy directs.

Cast List for your reference:

  • Ben Stiller as Lawrence “Larry” Daley
  • Amy Adams as Amelia Earhart
  • Robin Williams as Theodore Roosevelt
  • Owen Wilson as Jedediah Smith
  • Steve Coogan as Octavius
  • Ricky Gervais as Dr. McPhee
  • Rami Malek as Ahkmenrah
  • Brad Garrett as the Voice of The Easter Island Head
  • Jake Cherry as Nicholas “Nick” Daley
  • Patrick Gallagher as Attila the Hun
  • Mizuo Peck as Sacagawea
  • Martin Christopher as Meriwether Lewis
  • Martin Sims as William Clark
  • Hank Azaria as Kah Mun Rah and the voices of the Lincoln Memorial Statue and The Thinker
  • Bill Hader as Gen. George Armstrong Custer
  • Alain Chabat as Napoleon Bonaparte
  • Christopher Guest as Ivan the Terrible
  • Jon Bernthal as Al Capone
  • Eugene Levy as Albert Einstein Bobbleheads (Voice)
  • Keith Powell as Tuskegee Airman 1
  • Craig Robinson as Tuskegee Airman 2
  • Thomas Lennon as Wilbur Wright
  • Robert Ben Garant as Orville Wright
  • Nick Dash as Ulysses S. Grant
  • Jonah Hill as Brundun, Smithsonian Security Guard
  • Mindy Kaling as the tour guide at Smithsonian Museum (see trailer)
  • Ed Helms as one of Larry’s co-workers
  • Alberta Mayne as Kissing Nurse 
  • Clint Howard as part of one of the space exploration exhibits
  • Carroll Spinney as the voice of Oscar the Grouch
  • The Jonas Brothers as the voice of the Cherubs
  • Jay Baruchel as Sailor Joey Motorola
  • Thomas Morely as Darth Vader

Night At the Museum 2. Courtesy of 20th Century Fox.

Kah Mun Rah: [From trailer]
[Confronting Vader]
Kah Mun Rah: Is that you breathing? Because I can’t hear myself think! There’s too much going on here; you’re asthmatic, you’re a robot. And why the cape? Are we going to the opera? I don’t think so.

To ease your move-going experience, if you haven’t seen the first Night at the Museum, Teddy Roosevelt explained to Larry that the Tablet of Akmenrah is how the artifacts come to life at night. First brought to the museum in 1952, the Egyptian artifact keeps the exhibits alive as long as they remain in the museum. Should they venture outside, at sunrise they turn to dust.

Washington D.C.

One of the best things about the film? The romp through the various Smithsonian museums and trek across D.C.

One a side note, all Smithsonian museums in D.C are free, so if you are ever in the area be sure to check them out.

I recommend DK Eyewitness Guide Books to ease your journey. Nope, they are not paying me to endorse, as a traveler, I find them absolutely the best.

Home to 5.3 million people in the Washington Metropolian area, the District of Columbia, D.C., is the capital of the United States founded on July 16, 1790.

Unlike most cities in the United States, not all the streets are numerical. Actually, cross streets are alphabetical and U-Street has most of the “hangouts” for young crowds, including unique restaurants.

If you never have had Ethiopian food before, D.C. can also boast numerous establishments to serve its diverse population.

Six of the top 10 buildings in the American Institute of Architects’ 2007 ranking of “America’s Favorite Architecture” are located there: the White House, the Washington National Cathedral, the Thomas Jefferson Memorial, the United States Capitol, the Lincoln Memorial and the Vietnam Veterans Memorial.

Find a great list of musems here. Be sure to check out the Smithsonian website to see if they are free and are under the Smithsonian umbrella. Go here for a list of National Historic Landmarks as well.



Copyright © 2009 Sasha H. Muradali. All Rights Reserved.

The Artsylogical Week for the Googlicious

It’s been a Googlicious week {May 17-23, 2009})for Artsylogical finds: Ida, Mary Cassatt and Doodle 4 Google.

I make no secret that I love when Google changes their logo into something fun and I’m always curious to see which ‘holidays’ they choose to publicize. This week was no different with no less than three additions to their main search index.

Google’s logos are always such a great example of a public relations success because they provide such an aware presence of the world around them…and they’re just so much fun!

You Ida, Me Ida

Ida by Google.

Ida, or Darwinius, is a genus of the Adapiformes from the Eocene epoch. Basically, she’s a 47 million year old fossil unveiled this week by German scientists claiming she’s the missing link to the evolution of human beings. Oh and her discovery is driving the Creationists mad.

Doodle 4 Google

Doodle 4 Google by Google.

K-12 competition where Google invited students to reinvent the Google homepage logo based on “What I wish for the World.” Google said,

“At Google we believe in thinking big, and dreaming big, and we can’t think of anything more important than encouraging students to do the same.”

Mary Cassatt

Mary Cassatt by Google.
Born May 22, 1844 she was an American Impressionist painter and print maker. Living most of her life in France, she was great friends with Edgar Degas.


Copyright © 2009 SashaHalima PR. All rights reserved.

{iStyle} Hi-Lo Part II

 Bleach Black Girls via Bleach Black

By: Jenn Ortiz, guest blogger

There’s that blurred line again. Lucky magazine featured the Bleach Black girls in the May ’09 issue. These ladies frequently post DIY and rock-LA chic fashion on their blogs, and now lo’ and behold, they are guest blogging for Lucky! Could a more perfect segway have been provided for Pt. 1 to Pt. 2 of “Hi-Lo”? I think not. See, here is the other way blogs have changed fashion. Blogs have allowed high fashion to be brought in a very personal way to the public. However, unlike most fashion glossies, there are no clothing allowances in blogging. That means that fashion loving bloggers must rely on their own creativity and style. Most bloggers are not rolling in it, so quite often you’ll see a high end frock paired with shoes from Top Shop.

Photo by: Alexa Chung, model & TV host. Famous for High-Low Mixing

Fashion {and non-fashion} bloggers tweeted and blogged from fashion week and also from the opening of TopShop in NY. Bloggers like Luphia Loves, Tavi the 13-year old super-child, Kingdom of Style, Fashion Toast, and Style Bubble all post pictures of themselves in their own outfits. These girls are not models and most are not stylists. They are just “regular” people with an interest in fashion and expressing their own style. {Ok, yes, Rumi is now a model, but she wasn’t when she started her blog.} For readers, that is extremely persuasive and encouraging. It makes a reader think, “If she can do it, so can I.” Some retailers and designers have realized the power in this formula, and have begun to send samples to bloggers to try out and hopefully don in their self-styled photoshoots.

DIY Balmain via Bleach Black

As mentioned before, bloggers like Bleach Black, offer DIY lessons on their blogs. Everything from how to revamp old shoes, to making studded jeans and shredding shirts. Can’t afford the Balmain jacket? Look here to DIY and get the look. Ruffled Louboutin’s? Bloggers have you covered. Love that outfit you saw on a celeb or model? Well, how about looking here for similar “styled down to the bracelet” affordable looks.

Or, you could do as Garance Dore suggested in an interview and on her blog: just shop your closet. If you must shop for real, don’t worry. Plenty of bloggers shop e-bay and/or have their own e-bay stores. You can also find e-bay shopping and shop owners in the blogosphere. The same goes for etsy stores. Etsy, is the current darling of the blogosphere. Quite a few bloggers have their own Etsy store, shop on Etsy, and have Etsy days. So on a blog like Tavi’s Style Rookie, you’ll see and hear about Commes, Louis Vuitton, and Rodarte paired with Topshop, Goodwill finds, and Etsy sellers like Norwegian Wood.

So who does a better job at high and low, blogs or mags? The answer is painfully simple at the moment. In a time where the majority is claiming to feel the pinch of the recession, a blog is a style lovers best friend. Glossy guardians of couture, when your finance department is breathing down your neck, you might want to run to a blogger for a lesson.


Jenn Ortiz is a graduate of the University of Florida with degrees in History and Latin American Studies with hopes to pursue a PhD in Child Development. She believes there is beauty in everything around us; from the inside out, outside in. She currently runs {Bits of Beauty}, a place you just feel good about.

Copyright © 2009 SashaHalima PR. All rights reserved

American Idol Aftergasm: The Bikini & the Beachy Boy

(L-R) Adam Lambert, Kris Allen, Ryan Seacrest on American Idol S8 finale. Photo by ArkTimes.

Kris Allen won American Idol last night, and I can’t tell you how excited I am. I was definitely one of those who predicted Adam Lambert would win. From Katy Perry to The Black Eyed Peas and alike endorsing Lambert, I was convinced the man I consider the next Jason Mraz, aka Kris Allen, would be the runner-up. Needless to say, I was surprised. Happily surprised and pranced around my room in joy!

The Huffington Post calls Kris Allen “mediocrity” with “no personality” and an “average voice.” But I beg to differ. He’s not “vanilla soft serve.” Kris is vanilla slow-churned, with hot fudge and peanuts. He’s classic and contemporary, that is why he won. I’m sure it had nothing to do with me dialing Kris’ 1866-IDOLS-06 number a few times on Tuesday night. No, not at all, my friend.

Maybe because I’m one of those fresh out of college kids, who loves that guy who, yea, knows the chords for “Free Fallin,’” but is also genuinely just a really nice.

You know who I’m talking about, that dude, you call him a “dude,” he’s the boy-next-door.

Maybe it’s that American mentality I spoke about earlier. Or maybe it isn’t? I’m not really sure I want to analyze my thoughts, or yours for that matter.

(L) Adam Lambert (R) Kris Allen. American Idol Finale. Photo courtesy of

 I’m not saying Adam Lambert is a lost cause; not by a long shot. I was definitely one of those people who pre-ordered Sarah Brightman’s “Symphony” (which included a duet with Paul Stanley) and I can rock out to Within Temptation any day of the week. Heck, the Gary Jules and Mike Andrews version of “Mad World” is the best, and Adam’s version had me on the edge of my seat during Idol.

But at the end of the day, I can relate to Kris Allen. His style reminds me of Jack Johnson fused with Feist (you know the song from the Apple commercial, “1,2,3,4”), some Regina Spektor and Jason Mraz. He reminds me of my days at Old Florida: sweet tea from a Mason jar, Reefs, midnight coffee runs, cold pizza, and that guy at The Swamp who strums along to Jimmy Buffett and John Mayer. He’s that nostalgia of crisp autumn, sweltering summers and those wide-open spaces that scream Americana, ringing in my ears the sounds of a four-wheel drive.

Take it or leave it, so yea, he has two first names…I’ll probably pre-order his CD too.

Kara-mia Fair!


Oh Kara DioGuardi, how I heart thee. Let me recite the ways:

How I heart thee for not selling your body (the “bet” money for her mini-strip went to charity), for actually having some talent and chops to belt out a Mariah Carey track without sounding like a fake R&B-wanna-be (I’m talking to you Bikini Girl).

Oh Kara, how I heart thee for showing that at the end of the day, talented girls, smart girls and girls with a sense of humor, who can control the bitch within, actually finish first.

American Idol 2009 - Golden Idol winner Katrina Darrell sings with Kara DioGuardi - AI belong to FOX. Image still belongs to Huffington Post.

Sweetie, how I heart thee, indeed.

 P.S., yes that is Simon Cowell giving DioGuardi (alongside Paula) a standing ‘O.’

Copyright © 2009 SashaHalima PR. All Rights Reserved.

Top 5 Reasons PR Matters in a Recession

Not a secret, we know that the world economy is sloping downward into what we hope isn’t oblivion. Companies aren’t hiring and where my dad works, where they are trustees for the bankruptcy court, business is booming.

One of the first couple of departments to get the axe in the corporate world seems to be communications: advertising, marketing and public relations.

But my biggest question, not even a concern, is why is that? I just don’t get it. We are needed.

Image via Flickr by mare.bowe

  • 1) Value Added

Remember our talk on the Added Five Percent? Well, I wasn’t kidding. Public relations provides a huge ROI; one that isn’t always measured in numbers. Think about it, quality over quantity. A simple phone call or “thank you” note will suffice. The people in PR are trained to analyze, decode and relate messages to a targeted audience. That is their job, that is what they do.

Public relations is one of the most competent forms of communication for changing messages and supervising public opinion. Obama did it with “Change” and the phrase “Yes We Can!” But you don’t really think he came up with that all on his own did you? No, that would be David Plouffe and his team of communications experts.

  • 2) Credibility and Trust

People tend to trust people, more than they trust an advertisement in a magazine. We are humans and we like to be marketed to as such.  This what public relations does. It takes the source and disseminates its message in a unbiased, two-way symmetrical form of communication.

Yes, I said unbiased. Public relations isn’t a propaganda machine or a bunch of SPIN doctors trying to fool you. It’s about communication. Everyone is always looking for trustworthy sources, especially since there are just so many bad vibes surrounding the industry.  In essence, public relations professionals are dependable sources for consumers and companies, alike.

For example, when pirates attacked the Maersk Alabama it was a team of public relations, crisis management, professionals that got the right message across to the public and the families of the people on board. Maersk utilized their team to create a safe, community-friendly and transparent message to diffuse the situation at home and around the globe.

  • 3) Media Relations

Hard news or soft, does it matter? Yes, of course it does and a public relations professional will tell you which method is the best means of conveying your message.

Television, radio, trade publications, newspapers and blogs all rely information, but they are unique to the audience that prefers their specific medium over another. As a business, you shouldn’t sacrifice your long-term goals to meet the short-term ones just because of a fad or a trend.

Believe it or not, Twitter isn’t for everyone and neither is Facebook. Just because Oprah is on it, doesn’t mean you need to be too. Choose your mediums and choose them wisely. Seek advice from a public relations professional if you do not have one in-house.

A good public relations professional will show you that you do not need a huge budget to be successful, rather, you need to understand what you have and work with it. They will help you meet you short-term goals, while, not sacrificing your long-term ones in order to keep your business afloat.

Public relations can keep your business in the public eye, and also work journalists in order to make sure that the best possible message gets out. That being said, it is important that PR pros have a solid understanding of how a newsroom works, the utmost respect for journalists (they are people too, not story-making machines) and know AP Style.

  • 4) Aggression

In a downward economy things just have a way of slowing down, but that doesn’t mean that you need to do so with your messages. Increasing your brand awareness during a recession can actually be beneficial. While the competition is slowing down, you aren’t. A solid public relations strategy will position you for growth — slowly during the hard times, only to speed up when things get better. That’s the beauty of PR, it can take you through the good and the bad.

The thing is, PR should be there through good times and bad. Jumping on the bandwagon of success, doesn’t make you a good communicator, it makes you a follower — a passing trend. The different between good and great is sticking around. Public relations can help you do that.  Too many companies are axing the communications departments to cut their costs.

The best thing for a company to do is to be visible, time and time out — at the end of the day, this is what builds trust, credibility and staying power.

  • 5) Be Strong

The great thing about public relations is that there is the opportunity to say exactly what you want to say, how you want to say it. The strength of your message is often better conveyed via blogs, websites, press releases, ‘notes’ and features.  Blogs, especially, give a more flexible medium for messages to be circulated. With a blog you can say what you want, however you want to say it without any rules…for the most part.

Often it’s pretty easy for people to believe the first thing they hear. News  travels fast. Public relations can communicate the most positive form of a message or compress the damaging ones. PR watches out for inaccuracy, the fatal no-no against transparency.

PR is quick — think about social media. When customers reported a “glitch” via the Amazon Fail scandal, it was their public relations team sent in to diffuse the ticking time-bomb. Within hours, the situation was amended. Granted, amending the situation didn’t help Amazon’s image, but it still rectified itself to some sort of middle ground.

That’s the beauty of public relations, it’s flexible, ever-changing and growing, and shouldn’t be axed to cut costs.

At the end of the day, the rewards earned will be more than worth keeping PR around.



Sasha Muradali runs the ‘Little Pink Book’ . She holds a B.S. in Public Relations and an M.A. in International Administration.

Copyright © 2009 Sasha H. Muradali. All Rights Reserved.

{Beautirati} Step Into Summer

Beautirati logo by Sasha H. Muradali. 2009 All Rights Reserved.

New at the Little Pink Book, sporadically on a Thursday, is our new feature called {Beautirati}; our beauty guide. Not a weekly feature, because we won’t cover a topic just because it’s “hot.” Don’t look for the super cheap finds with us either. Our philosophy is: cosmetics go on your face, therefore, while you should keep tabs on your wallet, you shouldn’t be frugal in matters of the face.

We hope to bring you quality, not quantity.

Summer is the warmest time of the year with the longest days. So why not look your best this summer: natural, fun, but enhanced.

We’re not going to lie, that’s what cosmetics do, they enhance your looks. The sooner you realize that, the sooner you can become a more beautiful you.

No need for crazy diets (though we do not advocate eating junk food 24-7) or wearing your skin on your clothes (no, you are not Britney Spears or Aubrey O’Day). No, none of that. Let your inner beauty shine through.

So from us to you, in our first

{Beautirati} Step Into Summer

Mentha Ultra Lipshine by CO Bigelow Chemists.
  • CO Bigelow Ultra Mentha

Minty fresh and clean, we love, absolutely love, the [Read more…]

10 Ways to Apply Twitter to Public Relations

Twitter Cupcakes by Bakerella via Flickr. All Rights Reserved 2009.

Twitter seems to be everywhere these days. Sam Champion and Chris Cuomo (and they are obsessed) from Good Morning America are on it and so is Oprah.  But what’s all this tweetness about? And how can you, as a public relations professional, get “in” on all that Twitterful action?

1. Set up a Twitter Account

Simple and easy to do.  You cannot have a piece of the action, if you have no pie to throw around.

2.  Understand it

Originally started, and used, by people in the technology and social media industry, Twitter has emerged as a premier social networking site. Facebook has even tried to buy it.

Messages (aka “tweets”) are 140 characters long. Be concise, be direct and say what you mean. Twitter streams in real-time, which means as it happens, you’ll find out about it.


  • DM = Direct Message (send a direct, private message to another Twitter user)
  • RT = retweet (to retweet means to repost someone else’s tweet)
  • # = is a hashtag. Hashtags are associated with specific trends and topics. For example, {Rules of PR} Making Your Brand #pradvice”
  • Followers = the people who “add” or “follow” you on Twitter
  • Following = the people you have “added” or are “following” on Twitter
  • @ = comes before someone’s Twitter name and is basically their Twitter address. For example, @SashaHalima
  • Pls = Please
  • EM = email
  • BTW = by the way
  • w00t/wOOt = expression of “yay” or some type of excitement
  • TYT = take your time
  • WTF = What the F***
  • WTH = What the Heck
  • TIA = Thanks in Advance
  • Tweet-up = an in-person meeting/gathering of Twitter folks
  • ppl = people
  • IMO = In My Opinion

3. Communications 

Twitter is a great way for public relations professionals to keep in touch with the latest trends. Whether your topic of choice is news, social media or straight PR, there is something for everyone as long as you know where to look.

Also, there are a lot of journalists on Twitter. It’s a great resource for them as well. My favourite Social Media guide, Mashable, created a great guide you can reference here.

If you live in Australia, click here or here for two different sets of lists. If you live in the UK, try this one.

Josh Copeland also uploaded a list of PR agencies on Twitter here.

4. Direct & Real

The beauty about Twitter is that because it is in real time, it also can serve as a great tool for direct and prompt customer service. Just two days ago, the Hyatt hotel brand’s CEO, Mark Hoplamazian, announced the debut of a Twitter concierge service.

5.  Networking & Establishing

Think about it this way: PR PEOPLE = SOCIAL = TWITTER

It’s pretty simple: extroverted, social behaviour is a common trait between the two. Therefore, Twitter is the perfect place for public relations professionals to network with other PR pros, but also to establish themselves as experts in their field. This, however, doesn’t just apply to PR people it can apply to anyone who is driven, passionate and knowledgeable about what they do.

For example, every Monday night from 8-10 p.m. ET I participate in a TweetChat (a chat via Twitter) called @Journchat. Run by, @PRSarahEvans, it’s a weekly chat for communications peopole by communications people. The thing is, it doesn’t end there. There are thousands of other chats like this on Twitter, you just need to know where to look. (see #9)

6. I am human, I come in peace

Just like everything else on the Internet, there is an ample amount of bots and spammers alike. Twitter is no exception to this. Therefore, in order to make yourself legitimate, make sure you include your real name and a photo of yourself. (For your own personal safety, DO NOT post up your phone number, home address or personal email.)

Be creative and be unique. Your Twitter likeness doesn’t need to go overboard with a ton of colours and graphics, but it should reflect who you are and what you do.

For example (click images to see Twitter pages):



Also, here are some specs to keep in mind, when making your custom background etc.

  • Try to make sure it is viewable on most resolutions. To do this:
  • …make your background 1925w x 1159 h in pixels, then
  • …on the left-hand side, make sure that your “me box” (as I like to call it) is no bigger than, 177 w x 535h

While, these may seem like strange measurements, they actually are rather simple and allow for almost every resolution to see your information.

What good is putting a whole lot of information out there, if it only gets cut off?

Stick to basics — Name, Blog and/or Website Link and a one sentence description. Think in terms of 140 characters.

7. Share! Share! Share!

While, we all want to get our messages out there, Twitter isn’t a repository for press releases.  Share pictures and links to information and items you find interesting as well as your own. Remember people — public relations is all about the LOVE. It’s a two-way communication street.  (Thank you professor Shipka!)

8. URL shortners

140 characters IS NOT a lot of space to communicate your ideas. And we’re PR people we like to talk. Most of the time, unlike our journalism counterparts, we can’t get our point across to you in less than 140 characters. But guess what? Twitter is going to make us do that.

Choose your words carefully and wisely.

  • Remember to leave at least 5-10 characters of free space, just in case someone else wants to RT your tweet or in case you wish to add a # to it.

Include links too, but get them shortened: or Tiny URL are great tools.


This is the official search for Twitter. It’s a great resource to find out if people are talking about you or the brands you represent as well as what they are saying.

After setting up a Twitter account, venture to the search tool to get a feel of what you need (or need not) do.

But remember, it is always important to be PRoactive, rather than reactive.

10. Applications to Manage

Right, so, you now have Twitter, you know how to search for your brand, and heck, you may have created more than one account, so now what?

You get an application to help you deal.

If you have FireFox — check out TwitterFox. If you have Adobe Air — try TweetDeck. Other popular management applications include Twhirl, TweetGrid and TweetChat.

Now get going! There is a whole new world of social media out there for you to explore!



Sasha Muradali runs the ‘Little Pink Book’ . She holds a B.S. in Public Relations and an M.A. in International Administration.

Copyright © 2009 Sasha H. Muradali. All Rights Reserved.

With Great Power Comes Great Responsibility

Arlen Specter By DJ Whelan. All Rights Reserved 2009.

By: Rachel Steinman, guest blogger

I do not have to remind anyone that Senator Arlen Specter changed his party affiliation after decades of being a proud cardholding member of the GOP.
There have been speculation on why Specter would change, especially now that he has single handily gave the Democrats an overwhelming majority in almost every branch of the United States government.
Some have argued that he did not like what the Grand Old Party was turning into, while others saw it as his ticket towards reelection.
While an entire blog (probably even a thesis) can be used to explain the reasoning of why, we have to look at the big picture:

  • Democrats own our federal government.

From the leader of the free world to both chambers of Congress is consumed with Democrats.
It has been a very long time since the Democrats had this kind of control in the government.
John Stewart on the Daily Show remarked that this was the first time of complete and total domination of Democrats since President Jimmy Carter.
He also added the punch line that we saw how well that worked out.
Democrats can prevent filibusters in Senate, control the agenda in the House, and basically do whatever they want.
Now with a Supreme Court justice David Souter stepping down from court, President Barack Obama has almost free reign to put any left-leaning judge on the bench without criticism from an opposing party.
Now for the Democrats to maintain power they need to be able to work together.
Since the inauguration Congressional Democrats have argued that they are not just following Obama’s orders and sometimes have argued vocally against the President.
The Obama administration and Congressional Democrats need to work together and make sure that they do not abuse their power.
The American people did not like the corruption and the lies they were told by the Republican majority, Democrats do not follow in their footsteps!

Rachel Steinman is currently a International Relations and History major, with a minor in Art History, at the University of Florida. She is the 2009-10 UF Model United Nations president and she hopes to enter law school in fall 2009.  

Copyright © 2009 SashaHalima PR. All rights reserved.

Using the Internet to your advantage

Photo by Z. Stephen. All Rights Reserved 2009.

By: Keira Gillett, guest blogger

It doesn’t matter who you are, whether you’re an author or a blogger or in a whole other field entirely, using the internet to your advantage is a must, must, must.

Email Signatures

How many emails do you send out a day? How many are to the same people? How many to new people? I bet it’s a lot, as email is the new letter. We use it all the time for communication. Your links to your website, your profile, your Twitter account, etc. should be in your email signature. If they’re not, you’re missing out on a huge readership.


WordPress makes a great free blog and website. You can design your whole site around this free open source code. It’s simple to use and install, which makes this platform great for beginners. With hundreds of coders actively creating plugins to help optimize it, WordPress makes the most sense to use. In addition to plugins, there are tons of free themes to choose from that with a little tweaking can look brand new and totally your own.

RSS Feeds

Use them! Take your website, blog, Flickr, Twitter, etc. feeds and channel them all over the place. Your blog should post to Twitter. Your Twitter should post to Facebook. Both your blog and your Twitter should be posted at any Ning group you’re a part of in your profile. Trust me it’s worth the set up to get your content out there where people are spending most of their time.

Yahoo Groups!

Got a newsletter? Yahoo Groups is a great way to collect your readers and email addresses all in one place. It’s automated for joining and withdrawal and depending on how you set it up or want to use it, your group can also become a meeting place for others to join in the discussion.


Keira Gillett runs a book review blog for readers by readers on romance novels entitled Love Romance Passion. Visit her for an inside look into consumer reactions to products place on the market. She has a B.F.A. in Art from the University of Florida.

Copyright © 2009 SashaHalima PR. All rights reserved.

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