Archives for May 2009

Kristen Stewart dropped her Popcorn award, this is the New Moon trailer & shirtless Taylor

Kristen Stewart may have dropped her popcorn award at the 2009 MTV Movie Awards, almost snogged Robert Pattinson and Rob may have snagged best actor speaking rather…disconnected. But hey, here’s the official trailer for New Moon.

Enjoy Twilighters 🙂 [Read more…]

‘No song unsung, no wine, untasted’ Susan Boyle’s still a winner taking it all

Susan Boyle lost Britain’s Got Talent. Big deal. Syco Records here she comes. Il Divo watch out and Paul Potts move over. As many before her, second place isn’t so bad.

In the United States, on American Idol, coming in any position but first sets you up for multiple Grammy Awards, an Academy Award, a couple million records sold and a sweet luncheon with Clive Davis.

So while, she’s had some negative press and half of the Twitter world against her, she’s still a winner:

After swinging her hips at Simon Cowell [Read more…]

{iStyle} Etsy me, please.

By Bonzi via Etsy

By: Jenn Ortiz, guest blogger

I recently ordered my first item from Etsy. When it finally came in the mail, it was beautifully wrapped in a brown paper envelope and twine with printed cloth label that had a key attached… and it came from Ireland. What? Ireland? I was surprised. I had not really paid attention to where it was coming from. There was no excessive [Read more…]

Episcopalian PR success: Father Oprah’s Redemption

Alberto Cutie photo via Sose News

In our original article, Sins of the Father: How Padre Alberto Cutié could be good PR for Catholic Church, we talked about how this scandal could have worked in the Catholic Church’s favor should they have chosen to keep the Father on.

Well, folks it is official, Padre Alberto Cutié is now an ordained Episcopal minister.

Whether what you think he did was wrong or right, moral or immoral is not the issue. We are talking about straight black and white business. How can the Episcopal Church make this work in their favor?

In a service presided over by the Right Reverend Leo Frande, Bishop of the Diocese of Southeast Florida, Padre Alberto Cutié became an Episcopalian.

His decision to leave the Catholic Church was announced on May 28 after weeks of speculation.

The choice was determined after photographs of the Padre, via the Mexican rag TVnotas, leaked depicting Cutié in compromising positions with a mysterious woman.

The woman has since been identified as Ruhama Buni Canellis and she is now his fiancée.

  • I come to you with open arms

The offer was made to the Padre directly after the scandal broke, documented as early as May 8, that the Episcopal Church was willing to accept Cutié, marry him and give him all the benefits, to the best of their ability, he enjoyed previously as a Catholic Minister.

That’s a lot of talk.

So said, so done.

This small olive branch now paves the way for other ministers and followers who feel ostracized or claustrophobic to enter the Episcopal Church freely and easily.

What better way to spread “your word” than to show utter and complete transparency. Or at least the appearance of it.

  • His followers will follow him wherever he may go

Said before, and said again, the man has celebrity status. In his world of Hispanic, telenovela-like religious brouhaha, he is as his name prescribes: Cutié is a cutie.

His television followers know him from Cambia tu Vida con el Padre Albert which debuted on Telemundo in 1999. Telemundo is the second-largest Spanish-language network in the world (and NBC affiliate). Imagine the viewership of the content recycled to various Spanish language nations across the globe.

Newsweek calls him “Father Oprah” and this is the man who officiated at Celia Cruz’s (the still reigning Queen of Salsa) funeral mass in Miami in July 2003.

The Padre’s reach is far and wide. Whether his followers choose to stay with the Catholic Church but still follow him is their own personal choice. Should they choose to leave, as he did, that is their personal choice as well.

But make no mistake, he has an audience; they are there and still ready to follow. Very soon the Episcopalian Church may see a rise in attendees and new devotees.

By offering Cutié many of the same benefits he once enjoyed as a Catholic priest, the Episcopalian Church has laid the ground work for future religbrity (I do believe I just made up a word) status figures.

This swift change could mean a list of things: memoir, new television shows and radio programs.

Understand something, religious organizations are registered non-profit organizations. However, they, like you, need money to survive. Foremost, they are a business (have you seen Lakewood Church?)

  • Is celibacy outdated?

In Episcopalian land it most certainly is outdated. For anyone who wishes to marry and interact in the ways of our ancestors, the Church has no problems allowing sex and marriage.

Basically, this means should the Padre want to have his own reality version of 7th Heaven, he can.

Who is to say the WB will not pick it up?

For your references a brief history of celibacy in the Catholic Church –

  • Peter, the first pope, and the apostles that Jesus chose were, for the most part, married men. The New Testament implies that women presided at Eucharistic meals in the early church.
  • Eleventh Century-1045-Pope Boniface IX dispensed himself from celibacy and resigned in order to marry.
  • 1074-Pope Gregory VII said anyone to be ordained must first pledge celibacy: ‘priests [must] first escape from the clutches of their wives.’
  • 1095-Pope Urban II had priests’ wives sold into slavery, children were abandoned.
  • The Roman Catholic Church has left the policy or “discipline” virtually unchanged for the past 900 years, saying it allows for a dedication to God and the church without distraction.

And a few married Popes:

  • St. Peter, Apostle
  • St. Felix III  
  • St. Hormidas
  • St. Silverus 
  • Hadrian II
  • Clement IV
  • Felix V

What will happen next?

Only time will tell.

But, if you want to see the Padre in his first appearance in his new robes, Cutié will be preaching at his new parish of choice this Sunday May 31, 2009 at the Episcopal Church of the Resurrection in Biscayne Park.

Stanford University has a list of different religious articles here.

Don’t forget what Jackie DeShannon said,




Sasha Muradali runs the ‘Little Pink Book’ and ‘SashaHalima PR.’ She holds a B.S. in Public Relations and an M.A. in International Administration.

Copyright © 2009 SashaHalima PR. All rights reserved

Wild Things, You Make My Childhood Heart Sing

Where the Wild Things Are movie poster 2009

Hope. Fear. Adventure.
Inside of all of us is a

Updates & trailers at bottom

Our parents read it and so did we. Now with the development looking like it’s about to finally see the light of day, “Where the Wild Things Are” looks to hit theatres October 16.

I heart Spike Jonze. Like I heart him a lot for making something I remember with such fondness [Read more…]

What NOT to Tweet: 10 Ways to Commit Social Media Suicide

Social Media by Matt Hamm via Flickr. All Rights Reserved 2009.

Social media lets us be ourselves under beer-goggled presumptions that people will accept us for who we are. WRONG!

Avoid committing social media suicide:

Speaking of beer goggles, just as you have been advised not to drink and drive, drunk dial or drunken text, the same rule applies to Twitter, Facebook and all your other outlets:

  • Do not drunk tweet your social network. It will be there when you wake up for all the world to see.

As little children our parents taught us to be humble, take things with a grain of salt and not fling it back at those who got us mad:

While, the internet is a great place to build your image, help you get a job, increase your social network and catch up with old friends, it can also destroy all of that in one simple click:

  • Be careful what you say. It takes weeks, months and often years to build a following. It takes a second to alienate them all.

So you have a job and it sucks. You complain to your friends, your family and anyone who will listen. But understand something, whining about your professional downturns on the internet can be replicated, saved and come back to haunt you with a vengeance. On typical social media outlets (Twitter, Facebook, MySpace etc.) remember to avoid saying or doing anything that can endanger your job — or make people think you’ve simply lost your bloody mind and get you fired:

You are new to the world of social media. All your friends are jumping on the wagon of social and followed so you want to too:

  • Do not massively add/follow/friend loads of people in hopes of them adding/following/friending you back, only to un-add/follow/friend them because you want to boost up your numbers. Social media is about sharing and communicating; it’s not all about you.

I know you’re super excited about your new blog post and you want to tell the world about it. Heck, I do too! But there is a fine line between sharing the information you bring to the table and spamming anyone within a wireless distance. Use a rule of seven:

  • For every seven posts you tweet (on Twitter, for example) tweet one for yourself.

Same mentality goes for Facebook, MySpace and LinkedIn. These are more of your professional and very personal networks. Don’t bombard your friends on these outlets with every detail, of every little thing, you share and do via the likes of Twitter:

  • Each outlet is different and should be treated as such. Don’t alienate one group of friends thinking they really care how many times you tweet.

Traffic was horrible on your way to work, your dog ate part of your presentation, you are wearing two totally different coloured socks, you forgot your bagel on the kitchen counter, you just spilled coffee on yourself and your iPod cannot identify a radio station to stream through, so you are stuck listening to static. I give you my sympathy. But seriously:

  • Do not whine and moan about your woe-is-me all the time online. (Unless of course the above really did happen to you, as it would make an amusing story)

Photo by Foto D via Flickr. All Rights Reserved 2009.

Twitter, Facebook, LinkedIn and MySpace have built-in status updates or are based around status updates. While, I’m interested in knowing what you want to share with me, so I can reciprocate and we can learn together, I frankly do not care, and do not want to know, that you ran out of toilet paper via your Twitterberry application:

First impressions do count; as does second, third, fourth, fifth and sixth. Don’t try to be thinner, smarter, savvier, sexier, wealthier, poorer, prettier, or like the next person out there. Eventually, you will slip and your fall will not be pretty. This is not the 19th century and you are not Degas, your fixation with Miley Cyrus could land you in jail.

  • Be yourself, keep it smart, keep it real and keep the inner creepy to a minimum.


Sasha Muradali runs the Little Pink Book. She holds a B.S. in Public Relations and an M.A. in International Administration.

Copyright © 2009 Sasha H. Muradali. All Rights Reserved.

{Rules of PR no.7} Top 7 PR Mistakes made with Journalists

Ceci n'est pas un café by Kathfitz via Flickr. All Rights Reserved 2009. 

As public relations professionals we all want our stories out there. We want to promote our clients and their brands. But sometimes our profession is guilty of alienating our fellow communications peers with overkill and lackluster.

1. No knowledge of journalism

There are two reasons for this: public relations students are not taught anything about journalism in their universities and there are, what I like to call, “PR imposters” who, without any real public relations knowledge, call themselves PR pros and sell our profession to the masses.

Countering the former versus the latter is the easier of the two. But at the end of the day, if you want to reach out to a journalist, try to understand them.

A newspaper is not just something you read on a Sunday morning, or during the week with your coffee and scone. A newspaper is a wealth of information. It is put together by knowledgeable people who wish to educate you on the world as it lives its daily life.

The sooner that respect is given, the sooner it shall be reciprocated.

2. Following up on a press release

A journalist is a very busy person. Their days start early and end late. They have morning meetings before they head out into the field and sometimes they get lost finding ‘the field’ putting a dent in their schedule. It is the little thing called human error.

And they are human. They are busy. Just like you and I.

The job of a journalist is to get stories out to the public. These are stories that they deem “relevant information.”

You and I are not the only ones throwing stories in their direction. Journalists get thousands and thousands of ‘tips’ every single day that flood the main news desk as well as their own personal e-mails.

The bottom line is, if it is relevant to them, they will call you.

That is not to say that you shouldn’t follow up at all. But if you do, call them, leave a message and wait at least 24-hours for them to respond.

It is a common courtesy.

3. No Respect for Deadlines

Every newspaper is different. Deadlines can be anywhere from 5 p.m. to midnight. It’s up to you to call the newspaper or ask the journalist when their cut-off is.

That should be the first, no further than second, question out of your mouth.

Respecting the deadline of a journalist will show them that you value their time. They will return the favor.

4. Starting a phone call WITHOUT saying first, “Do you have time to talk?”

Not everyone thinks the same way and we should not assume that just because we have the time, someone else does too.

You call your friends to ask, “What’s up? Do you have time to hang out?” So why not throw that same attitude in the direction of business.

Call up your journalist of choice, and the first thing you should ask them, before you ask the “When is your deadline?” speech should be, “Hi, do you have time to talk right now?”

If your journalist is busy ask them, “When would be a good time to call back?”

Don’t say you will call them back and e-mail them instead.

Call them back.

Staying true to your word and honoring their time will show journalists that they can relax around you. A journalist will be more open to talking to you and running your stories should you prove yourself to be of an accountable type.

5. Calling multiple times per day

As mentioned in mistakes 2, 3 and 4 – journalists are busy.

I’m not saying they should be treated ‘special’ or that they are better than you and I. But that they are human too – and as I’ve mentioned before, they are not story making machines. Their profession just happens to be a profession that will enhance yours should they bite your bait.

If you leave them a message, they will return your call. If they leave you a message, you should return their call.

If you leave them a message with information, just like with a press release, if it is relevant to them, they will call you.

Remember, you are not the only one calling their voicemail and the news desk. So join the line and be respectful like everyone else.

Trust, that if you show to be a respectful professional, they will respect you. Journalists will return the favor and likely give your press release precedence over another.

Remember what your parents told you when you were a kid?

“Respect is earned, not given.”

6. Calling to confirm the confirmation

If you confirm to meet with a journalist at a specific time and place, believe that they will show up. You need not call to confirm the confirmation that you are meeting with them.

That is just bad showmanship on your part and exhibits that you, not only have no faith that they are a free-thinking, rational human being, but that you simply do not trust them.

Journalists are organized; they have to be in their field. They know what is happening and when it is happening. If they pencil you in to their calendar in the “before,” “in between” or “after,” rest assured they will not forget.

Should they leave you hanging? They are human just like you.

Take it as a lesson learned.

Never let your bad experience with one journalist leave a bad taste in your mouth for the rest of them.

The same should apply for journalists dealing with public relations professionals.

Everyone is different. One rotten fruit should not spoil the lot.

7. Pumping with fantasy versus reality

If a journalist wants to use you as a source continuously, they must trust that you are reliable.

Do not stretch the truth or exaggerate your brand or client. It will hurt you in the long-run.

Just like in every profession, people ‘talk.’

It can take years to build a good reputation; it can take minutes to destroy it.

Think before you write.

Remember, you are how you write.

Little Pink Book’s Rule of PR #7:
Treat journalists as if they are one of your target audiences.
Learn what they like and what they do not like.
By understanding them, you are helping them to better understand you.
This paves the way to a healthy working relationship.


Sasha Muradali runs the ‘Little Pink Book’ . She holds a B.S. in Public Relations and an M.A. in International Administration.

Copyright © 2009 Sasha H. Muradali. All Rights Reserved.

Going Hyper-Local

Communication by Elycefeliz via Flickr.

By: Stuart Foster, guest blogger

The internet has been a game changer for PR. Social media has taken that game and raised it to another level. Everyone is plugged in, relationships are constantly in play and the room for error is nil.

Here’s the good news: this should actually make your job easier. Now you can target new sources, bloggers, and journalists through a variety of different channels. One way in which I have had a great deal of success is building up a local network.

Everyone wants to hit the front page of the NY Times. Hardly anyone ever does. The reason? You are competing with millions of PR people and any breaking news. What should you do? Go to journalists you know.

Embrace that personal, friendly and local touch that may have been sanitized out of you by pitching a huge amount of massive media conglomerates. With local influencers, the key is familiarity and your personal relationship. The channels that content has to travel through to be approved are also likely to be reduced.

The age of big media wins is essentially over. It’s all about conquering a plethora of smaller markets and expecting the bigger main stream media outlets to jump on the story once it reaches critical mass. This also will prove better for your long term SEO strategy (more proliferation of links) and will also add to your presence/brand online.

Ideally, you will have built up a substantial network of bloggers, influencers and journalists within your local area. If you haven’t, you likely aren’t doing your job very well. If this is the case, it’s definitely not too late. But you need to start now!

So how do you appeal to your local reporters/bloggers? Hit up networking events, drop an email or call randomly to check in, ask them what their ideal story is, and be a generally cool person. The best sources are always available, always informed and ready with information to best assist the creation of a story.

Remember…it’s about quality coverage AND quantity coverage. Take care of both and you will be indispensible to your client.

Stuart Foster is an independent social media/marketing consultant. Addicted to Bolt, Facebook, and other Social Media since their inception, he has taken this enthusiasm for new media to make connections, blog market, and other marketing efforts within those realms. He enjoys massive quantities of diet coke/caffeine, Boston sports, running (slowly) and has a tendency to lose jackets.

Copyright © 2009 Sasha H. Muradali. All Rights Reserved.

{Tickled Pink} Love is like…

Smiling Flowers by MethoxyRoxy. All Rights Reserved 2009.

Love is like wildflowers; It’s often found in the most unlikely places.


 Copyright © 2009 SashaHalima PR. All rights reserved.

Return of the Scottish Songstress: Susan Boyle sings Memory

Alrighty music fans, here we go, below is the latest Susan Boyle video from the UK television show Britain’s Got Talent. The woman dubbed as the, “The Woman Who Shut Up Simon Cowell” returned last night to perform “Memory” from Cats (originally sung in the West End by her idol Elaine Paige.)

It’s been awhile since her stints on Oprah, ABC News (and every other major television show) and after the infamous makeover, it is possible that the same audiences that fell in love with her would have grown tired of her.

Even Mr. Cowell warned against it. He made it clear that she did not win as the show is not over. But that doesn’t seem to have stopped the Susan Express…just yet.

Round 2: “Memory” from Cats


 But if that performance isn’t enough and  the Adam Lambert predictions for American Idol taught us nothing — the internet buzz and the emergence of social media behind you, doesn’t always predict who will really win.

Internet sites like YouTube, Twitter, MySpace and Facebook all were influential in promoting Susan’s rise to fame. It’s probably safe to say, YouTube was the biggest facilitator in the set with her videos hitting over two million views within the first 72-hours — within a week over 60 million views.

Round 1:

“I dream a dream” from Les Misérables


Regardless, rumor has it, Simon Cowell is setting up a record deal for her with Syco Records, a subsidiary of Sony Music, whether or not she does win.

Piers Morgan did say Susan “was the biggest wake up call ever.”

Is Susan Boyle the next Adam Lambert? Is all the internet buzz, just that? A lot of buzz.

What do you think?


Sasha Muradali runs the ‘Little Pink Book’ .

Copyright © 2009 Sasha H. Muradali. All Rights Reserved.