Barbie’s creatives at Mattel are on crack

Her eyes are so incredible, they are going to be donated to science when she dies. A former Miss World (1994) winner who has an international contract with L’Oréal and her own wax figure sitting comfortably in Madame Tussauds, Aishwarya Rai Bachchan has an incredible resume and the looks to go with it. Not to mention over the past three years she developed an international acting career with the release of films such as, Bride & Prejudice, The Last Legion and The Pink Panther 2. Heck she’s even been on CNN, Oprah, ABC News and she pwned David Letterman.
Outside of India, her publicity and self-PRfor the Bollywood film industry knows no bounds.
No other Bollywood actor, pre Slumdog Millionaire, judged the Cannes Film Festival, had a seat at the Oscars, the BAFTAs and was tapped to be a potential Bond Girl.
That is pretty impressive.

Aishwarya Rai Bachchan. Photo by Dominique Charriau. All Rights Reserved 2009.

Rai is labeled, by some, as the most beautiful woman in the world, therefore, I want to know how in the great expanse of the universe, and all rational thinking, Mattel is going to go with Katrina Kaif, a second-rate actress, as the face for their first Bollywood, celebrity-inspired Barbie doll?
Talk about a public relations foul-up.
Was there no research conducted at Mattel about Bollywood’s trends, major faces and industry generally?
I guarantee that if there was, a few more names come to mind besides Katrina Kaif, if Aishwayra Rai Bachchan was not available (Karishma Kapoor, Kareena Kapoor, Malaika Arora Khan, Madhuri Dixit etc., even 1970s Rekha would have been a better choice).
The entire situation screams M-I-S-T-A-K-E to me.

Someone please tell me what the creatives in the land of Barbie are smoking?
Especially, since Ash was in the running along with Frida Pinto of Slumdog Millionaire.

Katrina first gained real Bollywood popularity back in 2006 when she appeared in Maine Pyaar Kyun Kiyaopposite Salman Khan. Word on the Desi gossip street, at the time, suggested that she was one of the many girls Salman ushered in to replace his ex-girlfriend on and off screen after a bad break-up. For you non-Bollywoodites, his ex-girlfriend was none other than Aish (who dumped him.)

Katrina Kaif. Photo by Rizwan Zakir. All Rights Reserved 2009.

I’m not saying Katrina’s ugly — she’s very beautiful. But c’mon seriously?

Who would you choose?

The second-rate actress or the woman globally nicknamed “Indian Barbie” anyway?


—

Sasha H. Muradali
runs the
Little Pink Book and SashaHalima PR.

Copyright © 2009 SashaHalima PR. All rights reserved.

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Comments

  1. Hahahahahahahaha that’s f-ed up. She sounds like a moron on screen too. Not that I’m the biggest fan of Ash, but Katrina is literally the Barbie of Bollywood in the sense that all she has is looks and no substance. She doesn’t even say her own lines; they’re DUBBED for her.

  2. What if they did the research and because Aishwarya Rai is so popular and famous, that the rights to her image as a Barbie doll were too expensive? I agree that Matel should probably have held out and figured out some way to get the rights at a price they could agree to so consumers could afford an Aishwarya Rai Barbie.

  3. I do think Aish could have been really expensive, which would account for going with another actress. But there is a whole list of other A-list actresses that could have been chosen (other beauty queens included) who would have been less pricey and still came with superstardom.
    For example, three other actress beauty queens I didn’t mention: Sushmita Sen (Miss Universe 1994), Lara Dutta (Miss Universe 2000) and Priyanka Chopra (Miss World 2000).
    And of the above list, and the list in the post, I would say Priyanka Chopra SHOULD have been the next in line after Aish.
    The options for Mattel are there, they just didn’t research well enough. And giving them the benefit of the doubt that they did research — then I’d say they made a very stupid decision in selecting Katrina.
    Major PR blunder.

  4. Haha… okay okay

  5. Pamelamymn says:

    That was nice. Thank you for sharing this one.

  6. Upon further consideration perhaps Katrina was used because she looked more white than Aishwarya…?

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