Archives for April 28, 2009

Barbie’s creatives at Mattel are on crack

Her eyes are so incredible, they are going to be donated to science when she dies. A former Miss World (1994) winner who has an international contract with L’Oréal and her own wax figure sitting comfortably in Madame Tussauds, Aishwarya Rai Bachchan has an incredible resume and the looks to go with it. Not to mention over the past three years she developed an international acting career with the release of films such as, Bride & Prejudice, The Last Legion and The Pink Panther 2. Heck she’s even been on CNN, Oprah, ABC News and she pwned David Letterman.
Outside of India, her publicity and self-PRfor the Bollywood film industry knows no bounds.
No other Bollywood actor, pre Slumdog Millionaire, judged the Cannes Film Festival, had a seat at the Oscars, the BAFTAs and was tapped to be a potential Bond Girl.
That is pretty impressive.

Aishwarya Rai Bachchan. Photo by Dominique Charriau. All Rights Reserved 2009.

Rai is labeled, by some, as the most beautiful woman in the world, therefore, I want to know how in the great expanse of the universe, and all rational thinking, Mattel is going to go with Katrina Kaif, a second-rate actress, as the face for their first Bollywood, celebrity-inspired Barbie doll?
Talk about a public relations foul-up.
Was there no research conducted at Mattel about Bollywood’s trends, major faces and industry generally?
I guarantee that if there was, a few more names come to mind besides Katrina Kaif, if Aishwayra Rai Bachchan was not available (Karishma Kapoor, Kareena Kapoor, Malaika Arora Khan, Madhuri Dixit etc., even 1970s Rekha would have been a better choice).
The entire situation screams M-I-S-T-A-K-E to me.

Someone please tell me what the creatives in the land of Barbie are smoking?
Especially, since Ash was in the running along with Frida Pinto of Slumdog Millionaire.

Katrina first gained real Bollywood popularity back in 2006 when she appeared in Maine Pyaar Kyun Kiyaopposite Salman Khan. Word on the Desi gossip street, at the time, suggested that she was one of the many girls Salman ushered in to replace his ex-girlfriend on and off screen after a bad break-up. For you non-Bollywoodites, his ex-girlfriend was none other than Aish (who dumped him.)

Katrina Kaif. Photo by Rizwan Zakir. All Rights Reserved 2009.

I’m not saying Katrina’s ugly — she’s very beautiful. But c’mon seriously?

Who would you choose?

The second-rate actress or the woman globally nicknamed “Indian Barbie” anyway?


Sasha H. Muradali
runs the
Little Pink Book and SashaHalima PR.

Copyright © 2009 SashaHalima PR. All rights reserved.