Continuing a partnership that started in late 2014, Miranda Lambert stars in Ram Truck’s latest commercial with her song “Roots and Wings.”
Lambert wrote the song exclusively for Ram’s campaign and Chrysler Group has stated that both the country singer and track were chosen to take the brand beyond their core audience, while still hitting home.
“This campaign is actually designed to broaden the appeal of both Ram and Miranda, beyond our core audiences as we connect with our respective fans in new, meaningful ways,” said Olivier Francois, Chrysler Group’s chief marketing officer.
“In simple terms, the target for our ‘Roots and Wings’ campaign is not a single target. Men, women, all ages, and sure, we hope the millions of die-hard fans Miranda has will like it too.”
The first print advertisement [Read more…]