Public Relations Is…

Public Relations is about relationships, two-way communication and achieving optimal results.

One of the most important lessons to learn is that media relations and event planning are not the only parts composing a PR campaign.

In general, PR does not always do itself justice in conveying what it really is. Many think that it is about “spinning” the truth and high-life champagne parties. This, however, is not the case. In reality, the PR industry needs to work a little harder to counter many of the myths surrounding it. There is so much more to PR than press clippings and someone’s 15-minutes of fame.

PR bridges the gap between all facets of communications, integrates itself into social media and defines relationship management.

Posted on: 15.09.2009

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