Public Relations Is…
Public Relations is about relationships, two-way communication and achieving optimal results.
One of the most important lessons to learn is that media relations and event planning are not the only parts composing a PR campaign.
In general, PR does not always do itself justice in conveying what it really is. Many think that it is about “spinning” the truth and high-life champagne parties. This, however, is not the case. In reality, the PR industry needs to work a little harder to counter many of the myths surrounding it. There is so much more to PR than press clippings and someone’s 15-minutes of fame.
PR bridges the gap between all facets of communications, integrates itself into social media and defines relationship management.
Posted on: 15.09.2009